Great thought on Marketing your Business

So, I have been reading this great book "Selling the Invisible" and came across a great story that I need to share. Harry Beckwith tells the story of a woman walking down the streets of Paris when she happens upon Picasso. He is standing on the street corner sketching to his hearts content. The women approaches and asks Picasso if he would mind sketching her and she would pay what he asked in return. He agrees and in 3 minutes she is handed an original Picasso. Picasso says to her, "five thousand franks". The woman politely replies, "but it only took you 3 minutes". Picasso replies, "no, it took my whole life."
"Don't charge by the hour. Charge by the Years."

"When you are selling services you are not selling your time but your experience. A lesson most in the service business really do not understand." - John Chancellor


"A man was suffering a persistent problem with his house. The floor squeaked. No matter what he tried, nothing worked. Finally, he called a carpenter who friends said was a true craftsman.
The craftsman walked into the room and heard the squeak. He set down his toolbox, pulled out a hammer and nail, and pounded the nail into the floor with three blows.
The squeak was gone forever. The carpenter pulled out an invoice slip, on which he wrote the total for $45. Above the total were two line items:
Hammering, $2.
Knowing where to hammer, $43."

"Charge for knowing where."